Every fall more than 4.5 million students are new to school complete with new attitudes, hobbies, music and fashion. Many people do not realize just how different college students are today, long gone are the days of surviving on soup and pizza. Today's college students have money and they are not opposed to spending it.

More than half of students at four-year colleges have cars, two-thirds carry credit cards, and two-thirds have telephone calling cards, according to the spring 2004 Student Monitor.

With almost $200 billion in spending power per year, the college market demands attention and provides a unique opportunity for both public and private companies to capitalize on this market.

Away from  home, college students make hundreds of first-time, independent buying decisions and decisions that will influence their preferences and purchasing habits in the future.

Purchasing Power: Currently college students have tremendous amount of disposable income. According to the National Center for Educational Statistics, more than 15 million US college and university students spend well over $200 billion annually.

Age Stability: This is a demographic that’s almost exclusively 18-24 years old. This age range is essential in building a lasting brand loyalty.  Build a relationship with these students today and they’ll be your friend tomorrow!
If there is only one commonality among college students it is college. It may seem obvious that there is only one place to reach them; at school. Our message boards focus on communicating to students on and off campus in a way that actually works!

College students shop most often in supermarkets (5.8 days per month), followed by convenience stores (5.7 days per month) and the college bookstore (4.9 days per month)

-Student Watch: Campus Market Research, 2005
81% of college students purchased music tapes/cds to Mp3/Audio accessories , with the average student spending about $67 per term.

-Student Watch: Campus Market Research, 2005
Ninety percent of college students indicated purchasing digital cameras/digital printing, with the average student's purchase totalling $40 per term.

-Student Watch: Campus Market Research, 2005
"more than 70% of the college students in the u.s will be online with WI-FI in their dorms, rooms, and 84% have access on campus." -Greenfield Online, 2004
Daily News Record, 2005
45% of students bought something online in 2005 compared to 10% in 1997.